Transitioning to wearing my natural curls took thousands of hours of research, trial and error, and playing the role of a kitchen chemist.

12 years later, what started as an email chain I sent to friends with hair tips and tricks has blossomed into something bigger.

We believe that no matter how tight your coils are, you deserve the agency to choose how, when, and where you wear your curls. So, we’ve been working hard over the past 2 years to formulate better products, allowing you to skip the experimentation and head straight to great curl days.